https://www.youtube.com/watch?v=2xD9uTlh5hI
The trailer is 2.30m and the film title appears right at the end of the trailer at 2.20m. The release date appears at 1.22, it being shown in the middle of the trailer ensure that audiences see it and will know when the film is theatrically released. The director, Tim Burton, is credited at the beginning of the trailer at 42s and also at the end of the trailer. Burton being the first and last credit of the trailer emphasises his importance in the film. From last years media research on film openings, I also know that the directors are often the first or last to be credited within the opening, and will also be credited in the final crediting sequence at the end of the film. This is to ensure that their credits are seen as they play crucial roles in the production of films and their trailers. Tim Burton is also a big name in the film industry being an auteur director. His unique style of films with prominent gothic themes are evident in this trailer. For example, some of his other films have been 'Edward Scissorhands', 'Alice in Wonderland' and the 'Corpse Bride'.
Nearing the end of the trailer, the stars of the film are credited. At 1.53m Amy Adams is credited and on screen text shows that she was an Academy Award Nominee. This is then followed by Christopher Waltz's credit at 2.00m, where on screen text reveals that he is an Academy Award Winner. The inclusion of these awards suggests to the audience that the film includes star quality cast and that it must be worth watching. The trailer is a total of 2.25m. This means that it is a full theatrical trailer and not a teaser trailer or a TV spot trailer which would consist of a much shorter amount of time. However, its becoming evident that in recent years, 'teaser' trailers have become gradually longer, for example, the 'Suicide Squad' teaser trailers which are on average 2-3 minutes long.
When first watching the trailer, I muted it. This was to see how sound affected how the audience received the trailer. It was interesting the see that, without the sound, I judged the genre as slightly thriller. From primarily looking at thriller film openings last year, I knew the conventions of thrillers. To begin with, I was unsure of the genre, but as the pace of the shots began to increase in pace at around 2 minutes and the inclusion of violence (2.08), the house setting on fire (2.14) and the several shots suggesting an aspect of secrecy, I concluded that the film must have some features of thriller. Although, it is clear there is a romance. When watching the trailer with the sound on, it seemed much less like a thriller. Despite the shots themselves suggesting this, the non-diegetic music suggested otherwise. The music is upbeat and so this goes against the conventions of a thriller. The genre subsequently appears to be a drama, with inclusions of crime and romance. However, it also fits in with the biographical genre due to it being 'based on a true story' (0.21).
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