Production Logo: Draft Logo's

I used an app on my iPhone called PicsArt to create some draft logo's for my independent production company: Three Strikes Productions. Ella and I had already brainstormed what we wanted our logo to be focalised around and so I collected images with the same imagery and connotations as the things we were brainstorming and got to work.

I wanted to focus on the matches element of 'Three Strikes' and so both of my draft logo's include matches. Creating draft logo's was effective as it allowed me to visualise what I wanted to ultimately create and allowed me to learn more about what I wanted the logo to include by trial and error.

Draft 1

My first draft included a dark red art deco styled font. I liked this font as I found it visually appealing and it fit in with the independent nature of my production company. However, it was hard to see from afar, especially as it was on a black background. This would have been very ineffective for my independent production company, especially because it is independent. If its logo was not bold and eye-catching, then the likelihood of my production company gaining an effective audience would have been slim.
I used the motif of a match which was aflame. This would have been the central image of my production logo, a motif that would have been replicated through other examples of my company. I placed the motif on the right side of the logo as research suggests that the right eye is better at picking up images than the left, which is then why I placed the title on the left. When colouring the font, I used the eyedropper tool to match the colour with the red tip of the matchstick so that there would be a level of colour coordination in my logo. I also added the same red to the flame image I placed above the matchstick. However, I added an ombre effect to it to give my logo an extra pop of colour which would ultimately be eye-catching and visually appealing.

Draft 2

My second draft rectified some of the things that didn't work so well in the first draft. In this version, I used a bolder font in a lighter colour. I was fond of the red in the first draft as it linked to the matches and fire. However, to make it more eye catching and stand out more against its black background, I made the title font the same cream colour as the wooden part of the match. Despite the bold font, it isn't that visually appealing as it is very 'Flint Stones'-esque. However, the fonts I had access to on PicsArt were limited. I didn't reuse the motif of the flame, but instead, I illustrated the 'three' aspect of the production companies name by including 3 matches and the word 'three' 3 times. Arguably, repeating the word 'three' 3 times appears to be slight over-kill. However, I did it not only to place emphasis on the idea of 3, but also because the framing of the logo wouldn't have been as equally weighted otherwise.